Technical SEO Audit + 6-Month Content Roadmap for B2B Payroll SaaS

Organic traffic to payloop.com has been flat at roughly 18k sessions a month for a year while two direct competitors doubled theirs. We sell payroll software to restaurant groups in the US and UK, and we suspect a mix of crawl issues left over from a Webflow-to-Next.js migration and a blog that targets the wrong keywords entirely. Three deliverables: a technical audit with prioritized fixes (we have engineers to implement them), a keyword and topic map for the restaurant-payroll niche, and a six-month content roadmap with briefs for the first eight articles. You get GA4, Search Console, and Ahrefs access on day one. Show us one audit you've done for a B2B SaaS and what happened in the six months after. Results matter more to us than the page count of the PDF.