Conversion Copy for Launch: Homepage, Pricing, and 3 Feature Pages

After 18 months in private beta we're launching Fieldnote, a note-taking app for ecologists and field researchers - and our current site copy was written by the founder at 2am. It shows. Homepage signup conversion sits at 1.9% against an industry norm closer to 5%. You'd rewrite five pages: homepage, pricing, and three feature pages (offline sync, specimen tagging, export). We have 30+ user interview recordings and a Notion doc of verbatim quotes to mine. The voice-of-customer research is done; it just needs a copywriter who knows what to do with it. One kickoff call, then async in Google Docs with two revision rounds per page. The deadline is firm - launch is in three weeks.