Blog
Product analytics, funnels and the occasional changelog — written by the (entirely fictional) team at Lorem Ipsum.
Most funnels leak because the steps are wrong, not because the product is. Here is how we define steps that map to real intent instead of lorem-ipsum guesses.
Read post →Funnel step reordering, a faster dashboard shell, CSV export on Growth, and a stack of small fixes shipped in June.
Read post →Day-30 retention is a lagging indicator of a habit you either built or didn't. We look at the loops behind the number.
Read post →A tour of the Vertex ingest path: idempotent writes, back-pressure by design, and the boring queue that never loses a byte.
Read post →Event names are an API you publish to your future self. A short field guide to naming events you will not regret in a year.
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