Marketing & SEOExpert2 days ago
Programmatic SEO Build-Out: 2,000 Location Pages for Home Services Directory
We rank well in the 12 metros we launched first and nowhere else. HouseCall Local matches homeowners with vetted electricians and plumbers across 140 US markets, so we're building programmatic city/service pages - and we want them genuinely useful, not doorway spam that gets slapped in the next core update. The work: design the page template and internal linking structure, define the data fields each page pulls (licensing rules by state, average job costs from our booking data, verified reviews), and build the generation pipeline. We're open to LLM-assisted drafting for editorial sections as long as there's a human QA layer and every claim traces to a data source. Engineering support is available for the Next.js implementation. You'd work directly with our head of growth. Weekly metrics review; we care about indexed pages, rankings, and booked jobs, in that order.